One interesting application one of our customers is just about to implement is using a Clicktools form as a Landing Page from a Google Adwords campaign.
You can see an example here. Now, whilst a standard web2lead form generated in salesforce does exactly what it says on the tin, one of the many benefits of Clicktools is that you can do much much more than that. So, this form does something a little more complicated...
It creates a contact, an account, an opportunity, links them all together, adds the individual to the campaign and sets the campaign member status. How cool is that?
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